I believe they go live once you process your third order. Google
recognizes that the system is working once orders start to come
through. I am pretty sure it is number 3. Regardless, you must have
some orders go through first before the system places the badge on your
google base products. The other thing that takes a while is your
store rating, these take quite a while to start showing up. Not sure
how many have to be completed, but I am sure given the time frame, that
it's more than 10. My ratings on BMC haven't shown up yet, and I have
already processed 8 orders since June 23rd, when I activated Google
Checkout on my 2nd website.
Best Regards,
Louis
TackleToyStore.com